Additional On-Site SEO Elements

While the title tag and the meta description are the most important SEO elements, they are not the only ones. Be sure to incorporate the following into your website’s page content for further search optimization.

    Internal Links – Link building isn’t just reserved for external sites linking to your website. You can help search engines learn more about your website by internally linking to other pages on your website within your content. As an example, this blog post utilizes internal links when linking to other posts on the KISSmetrics blog.

    Header Tags – This blog post utilizes three different levels of HTML header tags that help break the content into sections as well as let search engines know more about what each section of content is about.

The <H1></H1> tags surround the post title – there should only be one set of <H1></H1> tags per page.

 The <H2></H2> and <H3></H3> tags surround subheadings on the page – there can be multiple instances of both. 

Using header tags helps both readers and search engines break up your content into digestible sections.

    Image Name & ALT Tags – If you use images on your website, you should think of good keywords for both the image name and the alt tag. 

On the first image within the post, we use <img src=”on-site-search-optimization-seo-title-tag.png” alt=”On-Site Search Optimization SEO Title Tag” /> as the goal is to optimize it for the keywords on-site search optimization. 

This helps search engines find good images for their image search based on the keywords specified.

    Bolded Text – You don’t want to get too crazy with this one, but occasionally bolding a selection of text to get a reader’s attention can also help search engines distinguish other important information and keywords in the page’s content.