Link building is probably one of the most talked about (and debated about) SEO tasks. The basic goal of link building is to get other websites to link to yours. If you think about ranking at the top of search results as a popularity contest, then links are like votes saying your website deserves to be ranked highly.
Getting links with keyword anchor text will help you rank specifically for the keywords that are linked to. For example, Adobe Reader ranks number one for the keywords click here because so many websites linked to it using the anchor text click here to download Adobe Reader.
So how do you get links? There are lots and lots of ways to do it – some good, and some not so good. If you read enough about link building, you will hear ultimately about three kinds of links and link building techniques.
Organic Links – These are links you don’t have to ask for, and they are the best kind. Especially if you can get them on sites with high authority such as major news outlets and other well-recognized name websites.
So how do you get links? There are lots and lots of ways to do it – some good, and some not so good. If you read enough about link building, you will hear ultimately about three kinds of links and link building techniques.
Organic Links – These are links you don’t have to ask for, and they are the best kind. Especially if you can get them on sites with high authority such as major news outlets and other well-recognized name websites.
Whitehat – This basically stands for good, quality link building (the kind you should strive for).
Blackhat – This stands for spammy, low-quality link building (the kind you should avoid).
Most websites will have a hard time generating enough organic links to raise their rankings in search engines. This is why link building is such a popular services. But you can get started on building quality links by doing some of the following activities.
Submitting guest blog posts to popular blogs in your industry. Generally, you will get a link back to your website in an author box at the top or bottom of your post’s content.
Reaching out to related (but not competitive) businesses to see if they will link to you. A good way to do this is to see if the businesses you work with have link pages on their site for partners, vendors, suppliers, etc.
Create local search profiles (if applicable) and social media profiles. While the links do not always count towards search rankings, they can attract clicks which will generate more incoming traffic to your website.
Submit your website to applicable industry directories or, alternatively, buy advertising. For example, anyone in the wedding business could get listings with a link back to their website on The Knot, The Wedding Channel, and other similar sites. Bypass low-quality directories that have nothing to do with your industry or ones that link to shady websites in the adult, pharmaceutical, or online casino industries.
Create link worthy content. Infographics are a great example – you create a beautiful image representing important information and allow others to use the infographic on their own website in exchange for linking back to yours as credit.
For more information about link building the right way, don’t miss our post on Natural Link Building 101!
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