SEO-termed “mobilegeddon” was this year and 2016 promises to be more competitive in mobile searches and even app development. Mobile continues to be a dominant force in Internet traffic, and Google has put more pressure on site owners to make their sites mobile friendly. Google announced that it made mobile friendliness a part of its algorithm ranking for mobile queries. With mobile such a dominant search force, site owners are doing themselves a disservice by ignoring this directive.
The benefit to site owners of going mobile friendly is Google’s deep linking. Site owners who build mobile apps for their site and products can publish the app online and have it show in mobile queries. For instance, do a search for Pinterest on your mobile device. A few search URLs down the list and you’ll find the Pinterest app. Above the app link is the actual site itself, so the mobile app link is prominent against other ranking URLs.
This phenomenon also occurs for search queries unrelated to brand searches, and it’s still a relatively untapped market. There are plenty of big brands using mobile apps in search as a marketing tactic, but many small businesses are still unaware of this benefit. This marketing strategy should always be combined with good analytics and tracking. Track where users are coming from, where they engage with your app, how they find your app, and most of all – watch your apps reviews in the app stores.
A new type of optimization has been developed for mobile app development. App Store Optimization (ASO) is a form of SEO for apps. Combine ASO with brand presence, and you can drive traffic just from having links and keyword directly in your Google Play apps.
Mobile app development is still new for smaller, local store owners. But it can greatly improve visibility and potential customers. Some points to remember:
The benefit to site owners of going mobile friendly is Google’s deep linking. Site owners who build mobile apps for their site and products can publish the app online and have it show in mobile queries. For instance, do a search for Pinterest on your mobile device. A few search URLs down the list and you’ll find the Pinterest app. Above the app link is the actual site itself, so the mobile app link is prominent against other ranking URLs.
This phenomenon also occurs for search queries unrelated to brand searches, and it’s still a relatively untapped market. There are plenty of big brands using mobile apps in search as a marketing tactic, but many small businesses are still unaware of this benefit. This marketing strategy should always be combined with good analytics and tracking. Track where users are coming from, where they engage with your app, how they find your app, and most of all – watch your apps reviews in the app stores.
A new type of optimization has been developed for mobile app development. App Store Optimization (ASO) is a form of SEO for apps. Combine ASO with brand presence, and you can drive traffic just from having links and keyword directly in your Google Play apps.
Mobile app development is still new for smaller, local store owners. But it can greatly improve visibility and potential customers. Some points to remember:
- Google searches links and content within the app, so optimize them for search and users
- Use responsive web design to allow desktop and mobile users to view your site regardless of screen size
- Add links to your mobile app on your site
- Always publish the app in the Apple and Google Play stores (or at least one of them)
- Test your responsive site to ensure it meets mobile quality guidelines – this can be done through Google PageSpeed Insights
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