Ecommerce is one of the most competitive areas on the Internet. It’s no longer enough to use a template site, throw some products up with a few unique sentences, and do a little SEO to rank well. The big brands dominate the organic search results. Between small shops and big brands, it makes it even more difficult for a local store or even a startup to compete.
The good news is that you no longer need to compete directly with these brands. You can use them to rank your sites and gain visibility with potential traffic. Take Amazon for instance. Amazon is actually a Google competitor, because 44% of consumer searches start directly at Amazon. Amazon has become its own ecommerce search engine.
Amazon allows you to set up shop, sell your products, and you can even ship product to their warehouses and use their Prime Membership benefits. This leverages Amazon’s domination for your own search engine benefits. The next time a search user performs a query for your product, they could land on your Amazon sales page.
YouTube can be used in a similar way. YouTube gets millions of searches a day, and it’s a central point for video content. Site owners can leverage YouTube by uploading How-Tos and Tutorial style content that helps users better understand their products. These videos then link back to the brand and the site, which then brings more visibility to the site.
Indirect marketing is key in 2016. Instead of blasting links, articles and social media directly to a site, the new goal is to leverage dominate sites to rank the brand site.
Other beneficial SEO methods are rich snippets, reviews, and PPC campaigns.
Ecommerce site owners should:
The good news is that you no longer need to compete directly with these brands. You can use them to rank your sites and gain visibility with potential traffic. Take Amazon for instance. Amazon is actually a Google competitor, because 44% of consumer searches start directly at Amazon. Amazon has become its own ecommerce search engine.
Amazon allows you to set up shop, sell your products, and you can even ship product to their warehouses and use their Prime Membership benefits. This leverages Amazon’s domination for your own search engine benefits. The next time a search user performs a query for your product, they could land on your Amazon sales page.
YouTube can be used in a similar way. YouTube gets millions of searches a day, and it’s a central point for video content. Site owners can leverage YouTube by uploading How-Tos and Tutorial style content that helps users better understand their products. These videos then link back to the brand and the site, which then brings more visibility to the site.
Indirect marketing is key in 2016. Instead of blasting links, articles and social media directly to a site, the new goal is to leverage dominate sites to rank the brand site.
Other beneficial SEO methods are rich snippets, reviews, and PPC campaigns.
Ecommerce site owners should:
- Do competitor analysis to see what big brands currently rank for search queries
- Leverage big brands for your own brand visibility and sales
- Always keep content unique and optimized for sales and engagement
- Use YouTube to gain visibility through How-To and Tutorials
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